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Pinterest Wants Shoppers To Ask, Not Search
Pinterest has always been strongest when people know the feeling they are chasing, even if they do not yet know the product name. Now it wants to turn that half-formed taste into a conversation. The...
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Pinterest Wants Creators To Turn Inspiration Into Storefronts
Pinterest is making a more direct play for creator-led shopping, and this time the bridge is Amazon. The platform is adding support for Amazon Storefronts, giving creators a way to connect the product...
View ArticlePinterest Is Making Ads More Intent-Aware, Not Just Interest-Aware
Pinterest has always had a different kind of social signal. People do not go there only to react. They go there to plan, save, compare and eventually buy. That makes intent the platform’s real...
View ArticlePinterest Is Telling You To Close The App
There’s something quietly radical about what Pinterest is doing right now. In a world where every platform is fighting for more of your time, more scrolls, more loops, more “just one more video,”...
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Pinterest’s New AI Shopping Assistant Learns Your Taste So You Don’t Have to...
Endless scrolling for that perfect outfit, home decor idea, or tattoo inspiration might soon be a thing of the past. Pinterest has launched a beta version of its AI-powered shopping assistant, designed...
View ArticlePinterest Is Now an AI-Powered Shopping Assistant, Says CEO
Pinterest has “effectively become an AI-enabled shopping assistant,” according to CEO Bill Ready, even if users don’t think of it that way. Speaking on the company’s Q2 2025 earnings call, Ready...
View ArticlePinterest Opens Up To Third-Party Ads With Amazon Ads Partnership
Pinterest is opening up third-party ad demand on its platform, starting with a partnership with Amazon Ads. In a historic move last week, Pinterest announced a partnership with Amazon to bring...
View ArticlePinterest Introduces New AR Try On for Home Decor
Pinterest is releasing a new AR Lens that lets users see how furniture would look in their homes before buying it. Pinterest has introduced a new Try On that leverages AR technology to help users with...
View ArticlePinterest To Host Its Second ‘Pinterest Presents’ Marketers Summit
On March 10th, marketers and executives will gather to hear Pinterest’s updates on its work across shopping, creators, trends, and more. Pinterest will soon be hosting its second annual “Pinterest...
View ArticleMen On Pinterest Are Preparing To Spend More In 2022
Pinterest published new insights revealing that the male demographic is not only growing but also willing to spend more for bigger goals. Pinterest has shared new insights revealing that male users,...
View ArticlePinterest Explains Why Gen Z Loves Trying New Products
Pinterest’s latest research reveals interesting insights about Gen Z’s attitudes towards trying new products. Pinterest has shared new insights highlighting Gen Z’s unique interests in trying new...
View ArticlePinterest Looks To Expand Its Video Creation Tools With Vochi App Acquisition
Pinterest is looking to further expand its video tools by acquiring the video creation and editing app, Vochi. The acquisition of Vochi is part of Pinterest’s commitment to helping creators create more...
View ArticlePinterest Reveals TwoTwenty, A New In-House Product Experiments Team
Pinterest has announced TwoTwenty, an experimental product team and in-house incubator responsible for ideas from anyone in the company. Earlier this week, Pinterest announced the launch of...
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Scotch Brand And Tastemade Partner With Pinterest On New Holiday Campaign
Scotch Brand and Tastemade have partnered with Pinterest to deliver content inspiring Pinners to get excited about wrapping their presents. According to Pinterest’s internal data, searches for “gift...
View ArticlePinterest Reveals Holiday Gift Trends And Insights Between Generations
Pinterest has published its Gift Guide, looking at products topping wishlists this holiday season by generation. Pinterest has put together a list of Pinners’ most searched and wishlist-saved gifts for...
View ArticlePinterest Launches ‘Pinterest TV’ Featuring Live, Shoppable Content
Pinterest has introduced its new Pinterest TV product, featuring new fresh episode series from its top creators every weekday. Pinterest is increasingly offering engaging, shoppable experiences in more...
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Whirlpool Launches First-Ever Virtual Showroom On Pinterest
Home appliances manufacturer, Whirlpool, is turning to Pinterest to set up a first-of-its-kind immersive shopping experience. Whirlpool and Pinterest have partnered to create a new immersive shopping...
View ArticlePinterest Introduces Its First-Ever Original Content Series
Over 100 Pinterest creators will share their knowledge as part of a new original series of shows within the Daily Inspiration section. Pinterest wants to enable everyone to inspire, build, and reach...
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Pinterest Announces New Features To Help You Watch, Discover, And Shop
Pinterest announced new features that make Pinterest more shoppable and empower creators to publish content that they can monetize. At its Creators Festival earlier this week, Pinterest announced...
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Drive More Brand Purchases With Pinterest’s New Social Shopping Ad features
Pinterest is introducing new social-shopping features, including a new shoppable video ad format automatically generated from catalogs. According to an internal study issued by Pinterest in August,...
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